Why Facebook Ads Aren't Working

Why Facebook Ads Aren’t Working: The Costly Secret Google Ads and Wyzant Are Hiding from Tutors!

why facebook ads aren't working Dec 24, 2024

 

Imagine spending hundreds or even thousands of dollars on Facebook ads, Google ads, and Wyzant, hoping to attract a flood of new students, only to end up with an empty inbox and a lighter wallet.

It’s a common trap many tutors fall into.

These platforms seem like the ultimate solution—slick, sexy, and promising quick results.

But here’s the hidden secret successful tutors know: relying on these methods without the right strategy is like flushing money down the toilet.

 

You will continue to wonder why Facebook ads aren’t working. 

Read on to discover why creating your own online content is the real game-changer for your tutoring business.

 

Why Facebook Ads Aren’t Working and The Trap of Paid Ads

Creating content online allows tutors to get found for their tutoring services without having to invest in costly Facebook ads and Google Ads.

The allure of these ads can be so tempting—they seem like the magic bullet to get tons of students instantly.

They're sexy, promising quick results and easy wins.

But here’s the harsh reality: I know a tutor who spent $1,000 on ads and didn’t get a single student. It’s incredibly frustrating to have a valuable service that students need but feel invisible without the help of these platforms.

In the beginning, it's easy to get sucked into buying ads, thinking it’s the answer. The problem is, without the right infrastructure, these ads will just drain your wallet and leave you feeling defeated.

Listen to tutor's experiences here.

 

The Downside of Paid Ads

Once tutors understand how to market online, advertise to one ideal client, have been in business for a while, and have created a name for themselves with testimonials, then paid ads might work for them.

Before that, it will just suck their money out of their pocket, leaving them feeling frustrated, like they charge too much for their services, and thinking no one needs their services.

 

The Benefits of an Online Presence

Creating an online presence has allowed me to get found by students from all over the world.

I have worked with students from Australia, Canada, the UK, Japan, Peru, Costa Rica, Nicaragua, the Dominican Republic, and all over the United States, from the west coast to the east coast.

 

Independence from Platforms

When you create an online presence, you no longer have to depend on platforms like Wyzant and Outschool that take a large chunk of the profit from the tutor.

On these platforms, tutors are often stuck in a race to the bottom when it comes to pricing. Parents look for who is the cheapest with the best reviews to get the help their child needs.

Each of the tutors answers the same questions when they create their profile, which are often the wrong questions that really matter for parents.

 

Direct Engagement with Parents

When you create the right content that leads directly to you, parents will want to take the next step. This makes your efforts in content creation completely worth it. To learn more about what type of content you should be creating, I would like to invite you to a free webinar called Join the Top 1% of Tutors: 3 Secrets to Creating an Online Presence.

Creating online content is a powerful way to connect with students worldwide, establish your brand, and ensure your tutoring business thrives without the need for expensive ads.

Want to learn more about what do on social media? Check out this post next. Why Posting Every Day Won’t Guarantee Success: The Truth About Content Strategy for Tutors

 

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