
Feeling like the big tutoring companies will always outrank you on Google?
Think again.
You don’t need a massive marketing budget to get found.
In fact, smaller tutors have an advantage that the big guys don’t.
It’s time to take control of your online presence and show up on Google’s front page.
With the right steps, you can attract clients who are searching for you—without breaking the bank.
How to SEO LinkedIn Profile
Your first step? Build a LinkedIn profile.
While people might not be searching for you by name yet, they will be once you start growing your online presence. And when they do, having a LinkedIn profile makes you stand out.
Here’s the kicker: the big tutoring companies can’t compete with your name. When parents or students search for you, your profile will rank high because LinkedIn ranks well on Google.
In fact, it will show up as one of the first results.
Create an Incredible Profile
It all starts with an incredible profile.
Step 1: Optimize Your Profile Headline
- Use keywords relevant to your expertise and services. For example, if you’re a math tutor, try something like, “Experienced Online Math Tutor | Helping Students Excel in Algebra & Geometry.”
- Make it clear who you help and what value you bring, aiming for specific keywords that potential clients might search for.
Step 2: Customize Your LinkedIn URL
- Edit your LinkedIn URL to include your name and, if possible, your profession (e.g., linkedin.com/in/jane-smith-tutor). A clean, customized URL improves SEO and makes your profile easier to find.
Step 3: Craft a Keyword-Rich 'About' Section
- Begin with a strong opening that highlights your expertise and target audience.
- Incorporate keywords naturally, such as “online reading tutor,” “SAT prep expert,” or “personalized tutoring services.”
- Mention specific areas or subjects you specialize in, and write in a way that appeals to both people and search engines.
Step 4: Use Relevant Keywords in Your Experience Section
- For each role, write descriptions that include tutoring-related keywords like “online tutor,” “math tutor,” or “reading specialist.”
- Focus on achievements and impact, such as “helped over 100 students increase SAT scores by 20%.”
Step 5: Add a Featured Section with Media
- Include links to blog posts, videos, or client testimonials to showcase your work.
- Add keywords in the titles or descriptions of these media items to make them searchable.
Step 6: Fill Out Skills and Endorsements
- List skills that match popular keywords for your niche, like “math tutoring,” “academic coaching,” or “study skills.”
- Aim for 5-10 core skills that reflect your expertise, and encourage your network to endorse you for them.
Step 7: Actively Publish SEO-Optimized Content
- Write LinkedIn articles or posts that incorporate keywords you want to rank for, like “online tutoring tips” or “study hacks for high school students.”
- Engage regularly, as LinkedIn favors active profiles in search rankings.
Step 8: Engage with Other LinkedIn Users
- Comment, like, and share relevant posts from others in your field. This boosts your profile’s visibility and signals to LinkedIn that you’re an active user, which can improve search rankings.
Step 9: Add Your Location and Contact Info
- Specify your location, even if you offer online services, to increase local search visibility.
- Include your email or website to make it easy for potential clients to contact you directly.
Step 10: Regularly Update Your Profile
- LinkedIn favors fresh, active profiles, so review and update yours every few months to keep it current.
- Add new skills, courses, or achievements as you grow professionally.
Following these steps will enhance your LinkedIn profile’s SEO, making it more likely to appear in both LinkedIn and Google search results, attracting clients who are looking for your exact expertise.
Create a Website to Unlock Google My Business
Your website is your digital storefront, and it’s key to ranking locally. By setting up a website, you’ll be able to join Google Business Profile—a free tool that allows you to show up in local search results.
When people search for local tutors, they’re looking for someone they can trust.
Even if you do online tutoring, having a real address shows that you’re a legitimate business. Google will mail a verification to your address to confirm you’re real. Once you’re verified, you’re in the running to be found when people search for tutors in your area.
Master Basic SEO (It’s Simpler Than You Think)
Search engine optimization (SEO) doesn’t have to be complicated.
All it takes is learning some simple SEO techniques, like finding out what people are really searching for. When you understand the keywords your audience is using, you can create content that answers their questions and ranks in search results.
And the best part? You don’t have to rely on the generic "online [subject] tutor" keyword. Instead, focus on more specific phrases that people are actually typing into Google. This gives you a better chance of being found by people who need exactly what you offer.
In the Insider Secrets Club 3.0 for Online Tutors we teach you step by step everything you need to know with less overwhelm.
To learn more watch this free training.
Ready to join us? Click here.
Implement a Blogging and YouTube Strategy
Once you’ve got your Google My Business profile and learned basic SEO, it’s time to start blogging and creating YouTube videos.
With blogging, you’ll get found by using long-tail keywords—these are phrases that parents type into search bars. Place these keywords in the title of your blog post, the content itself, and even in your image descriptions.
Here’s an important tip: Don’t try to target too many keywords in one post. Google can’t tell what your focus is if you spread yourself too thin, and your strategy will fall flat. Stick to one main keyword per post to get better results.
And let’s not forget about YouTube! Google owns YouTube, which means ranking there can help you get found faster. When creating your videos, focus on getting people to stay and watch until the end. This boosts your visibility.
Don’t worry about fancy equipment or editing skills. You can use a simple tool like Descript, which makes editing a breeze. It can remove all those awkward ums and ahs, and even ensures your eyes are looking at the camera.
For a deeper dive, check out my blog post that covers Descript’s top features, and my YouTube video that shows you how to get started with the basics.
Final Thoughts
Big tutoring companies might have big marketing budgets, but that doesn’t mean you can’t compete.
With a LinkedIn profile optimized by learning how to SEO LinkedIn Profile, a website tied to Google My Business, and a little SEO knowledge, you can easily get found by the people who need your services.
Blogging and YouTube are key to boosting your presence even further, so don’t be afraid to dive in!
Ready to start? Take action today, and watch your rankings soar.
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