30 days of coaching for independent tutors

Build Your 30-Day Student-Getting System

Stop relying on random referrals and wondering where your next student will come from. In 30 days, you'll build a simple, repeatable way to attract prospective families, follow up consistently, and fill your tutoring openings, with coaching from me while you do it.

Join the Founding Round for $497

Founding round rate. Asynchronous coaching Monday through Friday. Backed by a 30-Day Coaching Guarantee.

You're a Great Tutor. So Why Does Enrollment Still Feel So Unpredictable?

Your students make progress. Parents are grateful. And yet every time a student finishes up, moves, or takes a break, you're right back to wondering where the next one will come from.

Maybe this sounds familiar:

  • You're waiting on referrals and hoping one comes through.
  • An opening suddenly shows up in your schedule and you're not sure what to do first.
  • You post something when you remember to, and then nothing happens.
  • You've tried a handful of marketing ideas but can't tell which ones are actually working.
  • You know you should be doing something consistently. You're just not sure what.

Here's what I've seen after years of working with independent tutors: the problem usually isn't a lack of marketing ideas. It's not having a repeatable system.

You don't need 25 more marketing ideas. You need a few right actions you can repeat consistently.

And you should not have to start from scratch every time you have an opening.

The framework

The Student-Getting System

Message → Visibility → Conversation → Follow-Up → Enrollment

Every new student comes to you through the same five-part path. Over 30 days, you'll build each part around your tutoring business, your ideal families, and the strategies you're actually willing to use.

STEP 1

Message

Parent-focused words that make it clear who you help and why it matters.

STEP 2

Visibility

A few chosen ways for the right families to find you, week after week.

STEP 3

Conversation

Real conversations with parents who have a real need.

STEP 4

Follow-Up

A simple process so interested families don't fall through the cracks.

STEP 5

Enrollment

A clear, comfortable invitation for families to take the next step.

You'll leave knowing what to do next, instead of wondering where your next student will come from.

By Day 30

What You'll Have When We're Done

The main result is the system itself: something you can pull out and use again every time another tutoring spot opens.

Our goal during the 30 days is for you to enroll 1 to 3 new tutoring students. That's a goal, not a guarantee. It depends on your market, your follow-through, and the decisions families make. What I can tell you is that you'll be taking the right actions, tracking what happens, and getting coaching on what to adjust.

Your Student-Getting System includes:

  • A clear tutoring offer parents can quickly understand
  • A defined ideal student and parent
  • Messaging that speaks directly to the families you want to work with
  • 2 to 3 student-getting strategies that fit your business
  • A repeatable weekly plan for creating new opportunities
  • A follow-up process so interested families don't fall through the cracks
  • A simple scorecard showing which actions are actually generating conversations and students

Your 4-Week Path

Each week builds on the last, so you're never trying to do everything at once.

WEEK 1

Get Clear

Decide who you most want to tutor, what problem their parents are trying to solve, the result your tutoring creates, and the clearest way to explain your offer. By the end of the week, a parent should quickly understand who you help and why you could be right for their child.

WEEK 2

Create Parent-Focused Messaging

Write your core message, a short introduction, your offer description, referral requests, outreach and follow-up messages, and responses for interested parents. No more “I provide personalized tutoring for struggling students.”

WEEK 3

Put Your System Into Action

Choose 2 to 3 strategies that make sense for your business and turn them into measurable weekly actions, like reaching out to 5 referral partners or starting 3 conversations with prospective families. Not everything. Just the right things.

WEEK 4

Follow Up, Adjust, and Enroll

Look at which actions created conversations, where people stopped responding, and what parents are asking. Follow up, clearly invite families to take the next step, and refine a weekly system you can keep using.

We stay focused on what you need to get students. This isn't a full branding, website, or business overhaul.

What makes this different

This Isn't a Course You Buy and Work Through Alone

Most tutors don't need more information. They need help while they're actually doing the work. That's why you get asynchronous coaching and accountability from me Monday through Friday during all 30 days.

You don't have to save your questions for a weekly call. When something comes up, you can bring it to me that week, while it still matters. Things like:

“I sent this message to five people and nobody responded. Can you look at it?”

“A parent replied. What should I say next?”

“I said I would contact five referral partners and I only contacted two.”

“I have three marketing ideas. Which one should I focus on?”

I'll help you decide what to do next, review your messaging, help you adjust when something isn't working, and hold you accountable to the actions you committed to taking. That support while you implement is what keeps a good plan from sitting in a folder.

What's Included

  • 30 days of coaching
  • Monday through Friday asynchronous coaching support
  • One kickoff coaching session
  • Your personalized Student-Getting System
  • Messaging feedback
  • Outreach feedback
  • Follow-up support
  • Accountability
  • Student-Getting templates and examples
  • 30-Day Student-Getting Scorecard
  • 30-Day Coaching Guarantee

The Scorecard: Stop Guessing

Each week you'll track your outreach attempts, referral asks, new parent conversations, follow-ups, consultations, and new students. Instead of wondering why things aren't working, we'll be able to see whether the issue is the strategy, the message, the follow-up, the offer, or simply not enough consistent action. Then we work on that part.

30-Day Coaching Guarantee

Do the Work and I'll Keep Working With You

If you do the work and still don't enroll at least one new paying tutoring student during the first 30 days, I'll keep coaching you for another 30 days at no additional cost. We're not stopping just because the calendar reaches Day 30.

To be eligible, you'll need to:

  • Complete at least 80% of the Student-Getting actions we agree on together
  • Submit your weekly scorecard
  • Participate in the coaching
  • Complete the necessary follow-up with prospective families

A new student means a new tutoring student who has officially enrolled and made a payment for tutoring services during the program. This is a coaching guarantee, not a money-back guarantee.

This Is for You If...

  • You're good at tutoring but struggle to find students consistently
  • Most of your students come through word of mouth, and you want something more dependable
  • You have openings you want to fill
  • You've tried different marketing ideas but have a hard time staying consistent
  • You feel overwhelmed by all the ways you could market and don't know what's worth your time
  • You don't want to spend all day on social media
  • Promoting yourself feels a little uncomfortable
  • You want feedback while you implement, not just more information
  • You're willing to take action for 30 days

This Probably Isn't for You If...

  • You're mainly looking for more information to read or watch on your own
  • You aren't able to reach out, follow up, and start conversations over the next 30 days
  • You're hoping for a done-for-you solution

You don't need to be good at marketing. You do need to be willing to take action: reaching out, following up, starting conversations, testing messages, tracking your activity, making adjustments, and participating in coaching.

Your coach

Hi, I'm Joanne Kaminski

I'm a reading specialist, an independent online tutor, and a business coach for tutors. I know what it's like to build a tutoring business without a large tutoring company sending students your way, because that's how I built mine.

I've spent years helping independent tutors attract students and grow their businesses, and I focus on practical strategies you can actually use in the time you actually have.

Join the Founding Round

Founding participants receive the first-round rate of $497.

Founding Round

$497

One-time payment

  • 30 days of coaching and accountability
  • Monday through Friday asynchronous coaching support
  • Kickoff coaching session
  • Personalized Student-Getting System
  • Templates, examples, and the 30-Day Scorecard
  • 30-Day Coaching Guarantee
Join the Founding Round

You do not need to have your marketing figured out before you join. That's what we're going to work on together.

Questions Tutors Ask

You Should Not Have to Wonder Where Your Next Student Will Come From Every Time You Have an Opening

Build a system you can use now and keep using whenever another tutoring spot opens.

Founding Round: $497

Build My Student-Getting System