Email Copywriting Essentials Course


Frustrated with the results of your email marketing?


Learn How You Can Write Marketing Emails that People Open, Read, and Take Action On – Every Time



Dear fellow online tutor,


Have you ever wondered if your emails are being ignored?


Do you feel like you’re wasting your time when you spend hours trying to craft the perfect email?


Or maybe you just aren’t getting many inquiries from your emails at all and think it’s not worth the investment.


Either way, it can be frustrating to put all that effort in and not see any results.


But with the right structure and copy, every email you write can make an impact on your profits.


If you know what to write and how to write it, your emails can effortlessly convert prospects to customers and build a lasting, profitable relationship with your current customers.


What's the secret?


It’s all about what you write about, the way you word each element of your email, and your mindset as you approach your email writing. 


And it’s a skill that anyone can learn.

I've put together a course that will walk you through the process of writing the 3 key types of marketing emails. 


And we'll teach you the secrets for making sure your emails always get results for your business (and your readers), so that…


Every minute you spend and every penny you invest in your emails will get you a big return in your bottom line.





Email Copywriting Essentials


How to write compelling emails that

engage and convert


In Email Copywriting Essentials, I’ll walk you through the secrets for writing high-converting marketing emails.


You’ll look at the key types of emails you need to write and what they need to include in order to get results.


We’ll go through the mindset you need to have as you write and how to figure out what you should be writing about in the first place.


And you’ll learn the best practices for how to word your emails so that your readers not only open your emails, but go all the way through them and take the action you want.  


Finally, you’ll put together a plan for your next steps in making sure all your marketing emails make a huge impact on your business results.


By the end of this course, you'll be able to:


  • Identify the 3 main types of marketing emails
  • Send the right type of email for a particular marketing message
  • Employ best practices to meet your business goals with your emails
  • Choose the right email content to satisfy your customer's needs
  • Increase sales and profits without ‘selling’ in your emails
  • Write powerful email subject lines that boost your open rates
  • Create compelling calls to action in your emails
  • Create an action plan that implements your new email copywriting skills

I’ve divided up the course into easy, bite-size sections so you won’t get overwhelmed. And, you’ll have no reason to procrastinate!


You’ll also get graphics and tools to help you remember what you’ve learned and to put it all into action.


For each section, you'll get a Workbook to take notes and complete the activities, along with a Summary Cheat sheet to keep by your side as you expand your copywriting activities.



Want the specifics?


Here are the topics we'll cover in each major section of the course:



Module 1: Introduction – Why Good Email Copy is Essential to Your Marketing Success


We’ll start by discussing why effective and persuasive email copywriting is a critical part of your email marketing success.  Then you’ll evaluate your unique needs for writing more effective, outstanding emails.



Module 2: The Three Key Types of Emails and Their Benefits


Next, you’ll learn about the three main types of emails that need to be a part of every business, the goals of each type of email, and why you can’t ignore any of them if you want to have the most success with your email marketing.



      Module 3: What Should You Write About in Your Emails?


Getting big results from your emails starts with deciding what to write about in the first place. Even more important is the way you write your emails and how you word them. In Module 3, we’ll talk about the best ways to figure out exactly what topics to write about, so you’ll never be short of ideas. And we’ll talk about the vital mindset you need to have before you set pen to paper or fingers to keyboard.


Module 4: How to Write Your Emails for Maximum Impact and Conversion


The way you structure your email is just as important as what you write and the words you use. In Module 4, we’ll look at a best practice format to structure your marketing emails, and you’ll identify which structure is best for you and your business. You’ll learn how to move people through your email effortlessly from Subject Line through to your Call to Action, so your readers are engaged and your conversions skyrocket.


Module 5: Email Best Practices and Sample Studies


We’ve covered a lot of information so far, but there are some best practices you should always keep in mind as you write your emails. In Module 5 we go through the most important tips that you need to follow. We’ll also look at a couple highly successful emails, so you can observe what works and learn from the best.


Conclusion: Create Your Action Plan


By this point, you’ve learned how to write high-converting marketing emails and you’ve even written some. In the concluding module, you’ll spend time putting it all together by identifying your next steps and what you need to do to start implementing your new copywriting skills and seeing massive results in your email marketing right away.



Anyone can learn how to write emails that engage readers and encourage them to take action. It’s not a skill people are born with. But…


Email copywriting is NOT a skill you can easily learn on your own!


That’s why I designed this course to walk you through the process and best practices step-by-step.


By the time you’ve gone through Email Copywriting Essentials and started applying your new skills…


Your email marketing results are going to take off, along with your tutoring business.


Ready to start making your emails a powerful part of your marketing?


Just click on the button below to get started.