Attention Tutors: You don’t need to work more hours to earn a great living. But you do need to…

Discover The Secrets To Amazing Paydays, Students You Love, And A Business That
Brings You Joy Every Day! 

Special Raise the Rates 5 Day Challenge August 14th to August 18th

Keep reading to learn more!

Stop feeling overworked and underappreciated, and start attracting the parents who will value your insight and finally pay what you’re really worth…

Hey there fellow tutor,

Sometimes, being in business for yourself kinda stinks. Sure, you get to work from home, and take long lunches or only work 3 days per week if you want (at least in theory) but you’re also fully responsible for your income.

And without a clear plan of action, that often means:

• Taking on students you don’t love (nothing makes the work day longer)
• Working with students who fail to follow-through and practice between sessions (super frustrating for a motivated tutor!)
• Settling for less than your ideal income (because the bills still have to be paid)
• Building a J.O.B. rather than a true business.

Yuck. With all that to look forward to, it’s a wonder anyone opts for self-employment at all!

You Can Create Your Dream Tutoring Business

Here’s the thing. You really can have it all.

• Parents and students you love working with
• A healthy bank account
• A business that makes every day an adventure (and not of the “how will I pay the cable bill” kind)

But if you keep doing what you’ve always done…well, you know how that goes, right? It’s time to make a change.It’s time to take a hard look at the kinds of parents you’re attracting (and why), take steps to get noticed (and hired) by people who will value your worth—and are wiling to pay for your expertise—and create the business you dreamed of when you were first starting out.Sound like an impossible task? It’s not, when you realize…

Higher Rates Attract Better Parents

It sounds counterintuitive, doesn’t it? But the truth is, the more you charge, the more you’ll enjoy working with your students and their parents.Of course, you can’t just go out and declare that your new rate is $297 per hour…take it or leave it.Because they will definitely leave it—and you.If you’ve ever tried this tactic, then you know the outcome:

• Angry parents who can’t see the value in paying you more
• No one knocking on your door with new business
• Days, even weeks, without a single paying client 

Yikes! But that’s not to say you cannot raise your rates—and do so with the confidence that your business will grow as a result. You just have to do it with a solid plan in place. And that starts with…

Authentic Pricing - How to Confidently Raise Your Rates and Start Working with Fun, High-End Parents!

This easy-to-follow, 5 day challenge is packed with actionable steps designed to help you join the ranks of highly paid tutors who have their pick from the best parents available.

With each day focused on one specific aspect of your business, you’ll be able to quickly zero in on what’s not working for you, so you can make powerful changes in no time.

Day 1 kick starts the process by taking a good look at how you position yourself in the market. Don’t skip this one, because it’s the cornerstone of everything you’ll do later.

Day 1: How to Position Your Own Unique Style of Tutoring as the Hottest Flavor of the Century

We’re going to start off strong, by declaring right up front what your unique strengths are, and who they best suit when it comes to parents. You’ll discover…

• 7 factors that make up your ideal client—miss any of these, and you’ll be left with a student base that, well, you don’t love working with.
• Why asking how much you want to earn is more complex than it seems—and how to calculate a real number.
• How to pick out your true differentiating factors—if you can’t do this, your parents won’t be able to tell you from every other tutor on the Internet.
• The one question you must answer about yourself and your tutoring—everything else you do hinges on this, so don’t gloss over it!
• How to use words to position yourself right where you want to be—you’ll never look at a sales page the same way again!
• How high-end tutors make a big splash—this one tip can turn the tides in your favor.
• 6 proven ways to analyze yourself and your business more carefully—do this, and your unique strengths will become crystal clear.
• How to turn your thinking around to find out what really matters to you.
• Why all this self-discovery is critical to your new, higher standards—the answer might surprise you. 

Day 2: How to Raise Your Rates, Out-Price Problem Parents and Attract Oodles of Fun, High Paying Parents

 Now that you’ve determined what makes you truly unique (and a perfect fit for your ideal client) it’s time to figure out your “sweet spot” for pricing. This is where your dream client won’t bat and eye, and those less-than-stellar folks will quietly walk away.It’s a great place to be, and you’ll easily find it with these tools:

• 5 hard-hitting questions you must answer about your true visibility—because if no one knows your name, you might have a bit of work to do.
• A realistic roadmap to finding your perceived value—this is how your potential parents really see you, so don’t skip this step!
• The most important thing you can do if your “value” isn’t what you’d like it to be—don’t worry, this one is easy!
• 4 ways to raise your rates—and have your parents thanking you for it.
• The number one reason price increases fail—and how to avoid it.
• The secret tactic top tutors use to turn bad parents away at the door—without ever even meeting them!
• An easy trick you can use to ensure your potential parents can afford your new rates—no more freebie seekers! 

Non-optimal parents aren’t just a drain on your energy. They’re potential business killers (I go into why in more depth in Lesson 2), and you cannot afford to have them in your business. Follow the steps outlined here, and you’ll never have to worry about less-than-ideal parents again. 

Day 3: Phase out Invoice Billing After Each Session and Introduce Monthly Automatic Payments, Even if You Charge Different Rates for Certain Students.

Here is where truly successful tutors differ from those who do just "ok."

Day 3 will show you how to get out of the administration of working your business so that you can spend more time working with each of your students.

• Leverage your time better - so you can spend more time tutoring other students making more money or enjoy working less hours.
• The art of automatic payments-  and how to give the illusion of huge value without sacrificing more of your time.
• Value boosting your services in a way parents love - and that they'll happily pay a premium for.
• How to create social proof from past parents that will have others begging to work with you. 

Day 4: How to Gracefully Transition Current Parents from Your Outdated Rates to Your New and Improved Pricing Structure

Now that you’ve found your unique value, eliminated parents who aren’t a perfect fit, and upleveled your prices so you don’t have to chase your money, it’s time to take the last step—increasing current students’ rates.

It’s scary, yes, but not impossible. Day 4 walks you through it, including...

• Why and how to strategically offer a “grandfather” clause—this can actually increase your income!
• 5 things you must consider before offering a special deal—miss this, and you’ll wind up feeling resentful and overworked (again!)
• How to turn your thinking around when it comes to pricing—get this right and you’ll never choke on your new higher pricing again.
• When to cut your losses—sometimes you just have to walk away, and knowing when will save you a lot of stress.
• Why it never pays to be overly pushy—and what to do instead.
• The 5 warning signs of problem parents—spot them early and save yourself a lot of trouble later!
• How to find out exactly what your parents are begging for—so you can charge a premium for providing it!

Day 5: Time to Celebrate and Share your Pricing with Confidence and Ease

On the fifth day you get to join on a livestream and declare your new prices with confidence and ease.

• Be featured on a livestream on Joanne’s YouTube Channel – so you can practice sharing your value and worth with the world.
• Be featured on Michael's podcast – so you can practice sharing your amazing value and worth with everyone.
• Begin collecting more money without guilt and regret.

What is included during the event?