Planning out and designing a lead generating website has never been easier. No more wondering what's missing from your website or wondering why you potential clients don't stay With this planner you'll know exactly what to add to your website to bring your leads to know. Here's what's included in this 25 page planner:
- Step 1: Know The Goals of Your Website & Your Audience
- You need to know know exactly what you want your website visitors to do, or it’s going to be difficult to design a site that reaches those goals. You don't want to present a disorganized, uninformative website to your potential clients. You can avoid that by planning a very clear vision of who you want to serve before you even begin.
- Exercise: Identify your very specific target niche.
- Exercise: Develop your client profile; specifically who do you want to serve?
- Step 2: Design the User Flow
- How will your first-time visitors view your site? What's the first pages they should visit and what order should they do it in? Knowing what you want your site visitors to see and do makes it easy to make sure that the right link(s) and pages are where they need to be.
- Exercise: Plan out the pages of your site your visitors should see first.
- Step 3: What is Your Ideal Home Page
- In knowing your overall website and user flow goals can help you begin to turn that vision into a home page that entices your leads on the journey you’ve designed for them.
- Exercise: Define the purpose of your home page then create a map through your site.
- Step 4: Create Your About Page
- Let your potential customers get to know you with a personalized about me page that speaks to their pain points as well as tells your unique story.
- Exercise: Create an About Me page that makes prospects want to contact you.
- Step 5: Build Trust in Potential Customers
- Raving fans are the best business cards that you can’t buy. Be sure to use your testimonials strategically and throughout your website, and on a dedicated page.
- Exercise: Make a list of all of your customers, current or past, that you can ask for testimonials. Also create a strategic plan of where you can add them.
- Step 6: Show Off Your Skills
- You leads want to know that you know your stuff. Having a blog is the perfect way to share your knowledge, but make sure you keep your end goals at the forefront.
- Exercise: How will you show your skills? Do some research + create an editorial calendar.
- Step 7: Welcome the Press
- If you want to get the word out about your business, be sure you have assets available if you need them at a moment’s notice. A press or speaker page is the best place to keep your bio, headshots, and other profile-type pieces of information.
- Exercise: Design a media page on your website for press and public relations reps.
- Step 8: All Roads Lead to the Opt-In
- You might have several available offers, but one will always be your go-to choice, and every path on your site should lead here.
- Exercise: Plan your opt-in freebie.